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Digitalization and artificial intelligence in the creative economy

The chapter examines how creative industries adopted digitalization and artificial intelligence and how this is transforming the creative economy. Creative products are produced, distributed and consumed differently in a digital world powered by artificial intelligence. In this context, creative work can be more costefficient and reach a wider audience. This new reality entails essential policy challenges and responses in the creative economy. For example, these technologies raise concerns about quality, appropriation, copyright protection and compensation, homogenisation, privacy, consumer and data protection, and monopolisation of content. These challenges are a development issue, including the fact that several developing countries are lagging due to gaps in infrastructure, digital environment, skills, research and development capabilities, and regulations.

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