Designing and implementing strategic communications
- Author: United Nations Economic Commission for Europe
- Main Title: Strategic Communications Framework for Statistical Institutions , pp 13-35
- Publication Date: September 2021
- DOI: https://doi.org/10.18356/9789214030065c005
- Language: English
This chapter offers guidelines on how to create an external communications strategy and how to develop an issue and crisis management strategy—both of which are critical elements of an effective communications program.
© 2021 United Nations
ISBN (PDF):
9789214030065
Book DOI:
https://doi.org/10.18356/9789214030065
Sustainable Development Goals:
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