Mapping the Cultural and Creative Industries in Angola

The report supported by the joint EU-UNCTAD Programme for Angola: Train for Trade II, assesses the economic potential of CCIs in Angola for job creation and trade. This assessment provides a profile of Angola’s cultural and creative industries, identifying the main strengths and constraints and proposing recommendations to foster the sector’s growth. Angola has diverse cultural and creative expressions, focusing on intangible products such as music, literature, audiovisual production, performing arts, and crafts. Dynamic creative industries like music and literature demonstrate Angola’s cultural and creative offerings. The diaspora acts as an ambassador for the country, showcasing Angola’s culture, arts, and creations to other countries. Angola’s young population presents enormous potential for cultural and creative production, including gaming and streaming. A new generation of creative entrepreneurs is also developing industry, commercial, and consumer innovations. With language connections and shared consumer markets, Angola’s cultural and creative assets can access international markets without significant adaptation. Festivals can also contribute to the cultural and creative potential of Angola.