Republic of Uganda Rapid eTrade Readiness Assessment

The Uganda Rapid eTrade Readiness Assessment is the thirteenth such assessment conducted by UNCTAD and the first in Eastern and Southern Africa. E-commerce is not new in Uganda. Information and communication technologies (ICT) play an important role in the daily life of the Ugandan population through Internet access and mobile payments. Innovative local solutions have also emerged in e-commerce delivery logistics. The ICT market also offers opportunities that increase the attractiveness of the country to ICT supply companies. Thus, there is great potential for further e-commerce growth in Uganda, with many businesses seeing it as a way to attract international customers and to increase their competitiveness. Yet, more efforts are needed by different stakeholders for e-commerce to reach its full potential in Uganda.